From Nurse to Online Entrepreneur: How to Sell Your Knowledge Online

As a nurse, I know firsthand the long hours and hard work that goes into providing top-notch care to patients. But many people need to realize that nurses also have a wealth of knowledge and expertise that can be shared beyond the hospital walls.

I recently created a tool for my 9-5 job. This tool helped the teams I was working with better implement our solution. It took eight years of experience doing my job and I condensed all that information into one easy-to-use resource. The thing was, the tool would be helpful to a variety of healthcare leaders regardless of if they were using our products and services or not. I told my colleague it's too bad people don't just sell things like this on their own.  

Selling resources online can be an excellent way for nurses to leverage their skills and expertise beyond the conventional healthcare setting. Whether you're an expert in wound care, diabetes management, leadership, or any other area of nursing, there's a market for high-quality nursing resources. With a little effort and passion, you can create a thriving online business that allows you to share your expertise with the world. Here's how:

Identify your Niche

• The first step to selling resources online is to identify your niche. This means finding an area of nursing you're exceptionally knowledgeable about and creating resources around that area. By identifying your niche, you can create resources targeted toward a specific audience and offer a unique value proposition.

Create High-Quality Resources

• Once you've identified your niche, it's time to start creating resources. These include e-books, online courses, in-service presentations, templates, tools, or other downloadable resources that can be sold online. You want to create high-quality resources that provide real value. This means taking the time to research your topic thoroughly, making clear and concise resources, and giving practical tips and strategies that your healthcare professionals can use to utilize the resources in practice.

Choose a Platform

• There are many different platforms that you can use to sell your resources online. Some popular options include Etsy or Shopify, but why not use Stat PD? This new platform is explicitly geared toward healthcare and is gaining a larger audience by the day. By using Stat PD, you are using a platform specific to healthcare and supporting another nurse-owned business in the process.  

Set up your Storefront

• Once you've chosen a platform, it's time to set up your storefront. This involves creating a profile, setting up payment processing, and listing your resources. You'll also need to create product descriptions and pricing information and decide how to market your resources to your audience.

Market your Resources

• Marketing is critical to selling resources online. Setting up selling strategies like social media marketing, email marketing, and content marketing can be helpful. However, when you list on Stat PD, we help you do that too! Our sellers are a part of our marketing strategy.

Stay Up-To-Date with the Latest Trends

• Finally, staying up-to-date with the latest trends in nursing and healthcare is essential. This means reading industry publications, attending conferences and webinars, and staying connected with other healthcare professionals. By staying on top of the latest trends, you can continue creating relevant and valuable resources for your audience.

You have an incredible amount of knowledge and experience that can be shared beyond the walls of your organization, and selling resources online is a fantastic way to do so. By identifying your niche, creating high-quality resources, choosing the right platform, setting up a storefront, marketing your resources, and staying up-to-date with the latest trends, you can create a thriving online business that provides value to healthcare professionals worldwide.

I encourage you, and all healthcare professionals, to take the leap and share your knowledge and expertise. Not only will you be able to create an additional stream of income, but you elevate the healthcare profession. Take control of your career and positively impact the world by selling your resources on Stat PD.